Corporate Website, marketing materials, identity designs, display graphics, motion graphics
I worked with Appistry, a technology startup, in various creative roles for four years in St. Louis, Missouri. As an in-house designer, my primary role was to champion the Appistry product in every aspect of the visual side of the company. This revolved heavily around marketing and in my time there I learned invaluable lessons about positioning strategy, competitive advantage and product differentiation.
The visual products I produced ranged wildly from product branding to packaging, large-format trade show graphics and structural exhibit designs, product interfaces and strategic user flows, Email marketing, print documentation, Web design and development, video walkthroughs and occasional video editing for company-sponsored 48-hour film festivals (as I was the one who owned Final Cut Pro).