Sponsored Evite category
Honda CR-V came to Liberty Advertising to promote their national ad campaign, “The Leap List.” In order to maximize visibility, we created a custom category on Evite.com, encouraging users to celebrate and share their “Leap List” goals. I designed and art directed thematic invitations, specialized tips and skins to blend seamlessly with the Leap List national campaign.
In addition to providing a customized portal within the Evite experience, we were able to enhance interaction by creating a new, animated invitation type on Evite.com. Animated invites have been warmly received by Evite users and have since become a mainstay of Evite’s internal invitation designs.
Here’s a short example of the animation implementation: