Honda CR-V: Evite Custom Category Honda CR-V: Evite Custom Category Honda CR-V: Evite Custom Category Honda CR-V: Evite Custom Category Honda CR-V: Evite Custom Category Honda CR-V: Evite Custom Category

Honda CR-V

Sponsored Evite category

Honda CR-V came to Liberty Advertising to promote their national ad campaign, “The Leap List.” In order to maximize visibility, we created a custom category on Evite.com, encouraging users to celebrate and share their “Leap List” goals. I designed and art directed thematic invitations, specialized tips and skins to blend seamlessly with the Leap List national campaign.

In addition to providing a customized portal within the Evite experience, we were able to enhance interaction by creating a new, animated invitation type on Evite.com. Animated invites have been warmly received by Evite users and have since become a mainstay of Evite’s internal invitation designs.

Here’s a short example of the animation implementation:

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