Evite email pass Evite email pass user flow Evite drink calculator Evite drink calculator wireframes Evite drink calculator user flow Evite flex module Match.com video response page

Assorted interactive ad units

New interactive ad units for IAC and Liberty Media Web properties

In an effort to increase advertising interaction rates on IAC and Liberty Web properties, my team created several new specialized dynamic ad units. These new units required extensive research into the user base of each site, coupled with a rich understanding of the process flow within the sites.

From a UX perspective, these ad units serve a dual purpose of providing useful, relevant content to Web visitors while giving advertisers deeper reach into the user experience.

New ad units —

  • Opt-out Email pass-through
  • Food & beverage calculator
  • Recipe/retail flex module
  • Video response page
  • Animated Evite invitation
  • IAB Sidekick

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