Just For Men
The Ultimate Dating Guide
Just For Men® turned to IAC Advertising Solutions to launch a sweepstakes campaign on Match.com. We created the campaign from the ground up, including standard media banners, coupon print materials, and an extensive Web portal including custom video, interactive games and text messaging.
Our concept was to create a private lounge equipped with dating advice and games for the modern man. We targeted a specific range of middle-aged males on Match.com using the extensive information available in user profiles and designed the Web portal and advertising materials to best suite those users. As Senior Designer on the project, I was responsible for the majority of the user flow, concepting and front-end design.
The Ultimate Dating Guide was a success, with high visibility and interaction rates on Match.com. Interestingly, however, it was a woman, not a man, who won the sweepstakes.