microsite design / IAB Sidekick implementation
Korbel partnered with Liberty Advertising to launch the first IAB Sidekick ad unit on Evite.com. I designed and oversaw the development of the unit from start to finish. Alcohol brands often present interesting legal challenges in the design phase, but we were able to work with Korbel to produce a simple, clean layout emphasizing holiday cocktail recipes.
Here’s a short example of the new ad unit in action: