corporate identity / Website / marketing materials / apparel
In 2009 I joined IAC Advertising Solutions as Senior Designer. A year later the organization was purchased by Liberty Media and I transitioned to an art direction role. The resulting company had no visual identity, brand strategy and only a tentative name to do business. Working closely with the Creative Director and senior management, I branded Liberty Advertising and created a visual system to define the company. I created a logotype, Website, brand guidelines, print documents, marketing materials and a host of other brand assets to help shape the future of the business.