Identity design, display graphics
LoJack is the premier anti-theft device, providing peace of mind for everything from cars to laptops. They turned to me to design large-format print graphics to launch a new product, “LoJack Safety Net,” protecting individuals at risk. My mission was to provide a visual vocabulary to bridge the gap from tracking cars and cargo to keeping tabs on aging adults and young children. In this way, I framed LoJack as a means to recover “what matters most.”
In addition to the display project, I was also commissioned to design the visual identity of the Women’s Leadership Group within the LoJack organization.