Pernod Ricard—the liquor company behind Absolut, Jameson and Malibu—turned to Liberty Advertising to create a holistic experience for Evite users to plan their next Winter party. We devised a user flow to maximize interaction and provide meaningful content to users throughout the Evite experience. The strategy involved a custom-built Web portal, along with custom-designed elements within the Evite Web application like sponsored invitations, interactive recipe widgets and drink polls.
As art director, I designed and oversaw the project from start to finish, beginning with conceptual user flow and wireframe documents. I designed the Web portal to simplify the experience of planning and shopping. The site reacts to user’s alcohol preferences and outputs complete shopping lists and recipes based on specific data from the client.
Here’s a short video outlining the user flow, including email invitation, standard media and microsite implementation: